Logo Format: Vector Vs Raster (Bitmap)

Quick Facts about Vector Images

Vector Images are made up of individual objects composed of lines and shapes with different attributes such as color.
Resolution Independent – scaling images does not affect quality
Smaller file size
Not suitable for photo-realistic reproduction
Fonts are vector objects



Quick Facts about Raster ( Bitmap ) Images
Bitmap images are made up of colored dots (pixels) in a grid
Also known as raster images
Resolution dependent – resizing affects image quality
Scanned images and digital photos are bitmaps